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4 Ways Strategic Financial Solutions Help Your Customers Thrive Blog Feature

By: GreatAmerica on February 19th, 2025


4 Ways Strategic Financial Solutions Help Your Customers Thrive

Every business faces financial hurdles at some point, whether it’s upgrading outdated equipment or managing cash flow. You can help bridge this financial gap for your customers through financial solutions that make it easier to invest in their future. This blog discusses what the top benefits of financing are and why it’s a smart choice for your customers: 

Avoids Obsolescence  

Keeping business assets up to date is an ongoing battle that each business faces today. By refreshing your customers’ business assets, you help them maintain a more satisfied staff. When business assets are current, employees are able to operate more efficiently. 

Preserves and Maximizes Capital 

One of the biggest advantages of financing is that no down payment is needed. This allows your customers to preserve capital and keep credit lines open for essential funds they need for day-to-day operations like personnel, inventory, or advertising. By maximizing their capital, they can invest in other critical areas of their business, creating the freedom to jump on new opportunities without hesitation. 

Provides Manageable Budgets and Protects Cash Flow 

Running a small business means every dollar counts, which is why fixed monthly payments can help your customers predict their expenses with more accuracy. With GreatAmerica Financial Services, your customers can create a customized plan that allows them to choose a payment schedule and amount that works for their financial needs, making the risk of unexpected costs a fear they won’t have to worry about.  

What’s more is that this monthly payment becomes an operational cost, rather than a capital expenditure and can be built into a business’s budget. Think about all the customers who might need more equipment but can’t afford the full price right away. You open a door to a wider audience by providing financing. 

Like preserving and maximizing capital, financing also protects a business’s cash flow because soft costs such as freight, installation, setup, training, and service contracts can be conveniently included in the monthly payment. 

Guards Against Inflation 

With fixed payments, your customers can also pay for business assets at today’s prices with tomorrow’s dollars, meaning they will acquire business assets sooner, with a locked in lower purchase price and then make payments later with money that is less valuable. Compared to a cash upfront option, financing doesn’t tie up working capital in new business assets and the payment is not made at the time of purchase. It’s a smart way to manage finances and plan for the future. 

For more information on the most significant benefits of financing for your customers, check out this customizable flyer. You can upload your own logo and use it to help you sell the benefits of financing to your customers. 

Financing can also give your sales team a boost. Check out another GreatAmerica blog, Why Financing is Essential for Your Sales Strategy, to learn how financing can help support your sales team. Or check out Top 5 Ways Your Business Benefits from Financing to see how you can leverage financing options to optimize your operations. 

Choose GreatAmerica as Your Financing Provider 

GreatAmerica offers value-added services like financial consulting and As-A-Service models that provide you and your customers with additional support and expertise to make informed decisions and maximize your investments. 

By choosing GreatAmerica as your financing provider, you give your customers the flexibility and financial stability they need to grow and succeed. Start a relationship with GreatAmerica and contact us today. 

GreatAmerica

GreatAmerica is the largest independent, family-owned national commercial equipment finance company in the U.S. and is dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. GreatAmerica was established in Cedar Rapids, Iowa in 1992 and now has offices in Iowa, Georgia, Minnesota, and Illinois. In addition to financing, GreatAmerica offers innovative non-financial services to help our customers grow.