Updated 3/1/23. Originally published 11/23/20. For any company to be valuable, even sellable one day, there is a lot more to consider than just the bottom line. You need to be asking yourself questions like: Can we continue to grow in the future while maintaining margins? Am I too dependent on a key employee or key customer? Will our competition change? Are my future revenues secure? Whether you intend to continue growing your business, sell it, or pass it on to others, it is important to continually strive to increase your enterprise value. Of course, when determining the value of a company there are several considerations, such as the diversity of your products and services, margins of each, and pricing from your suppliers. But beyond those important considerations, another effective way you can grow your enterprise value is by adopting a bundled strategy.
