With both consumer confidence and the desire to invest working capital into technology at low levels, it is more important than ever to explore options that drive both you, the Solution Provider, and your customer toward profitability.
Selling is an art form – a skill set where you are able to simultaneously establish trust, offer a recommendation, and close the sale. In the early stages, as the technology solution provider, your objective is to identify the pain points and areas of opportunity when it comes to the prospect who’s either come to you or you’ve identified yourself. By the time you reach the stage of closing, the last thing you want is reluctance to proceed.
I kickoff my day by filling up my 30oz Yeti, a GreatAmerica holiday present, with water – hydration is key! I’ve already had my coffee on my commute in from Iowa City with my various podcasts queued up for the ride. (Tip: if you’re looking for podcasts related to recruiting, hiring, and the like, checkout Recruiting Future or HBR Ideacast).
When we asked tech buyers how they pay for their equipment they told us they prefer to lease or rent their technology. As more of your clients ask for a monthly payment option, you have decisions to make on which method to provide. A GreatAmerica financial solution is one option.
