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Construction Equipment Financing

Increase your sales with finance solutions 

GreatAmerica works with manufacturers, dealers, and renters of construction equipment, technology, and software to close more sales 

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Financing Built For You

Solutions designed for the way you do business. Use an unrivaled suite of programs and tools for construction equipment financing that work to grow your business for the future. 

Financing Made Simple, Easy, and Smart


Having the right finance company is important to a business, and GreatAmerica wants you to be successful.  Incorporating an effective finance program into your sales organization allows your team or dealer network to sell more equipment at higher margins by bundling the services and accessories all into one monthly payment. 

Reduce risk and eliminate the need for collections by having GreatAmerica pay the invoice as soon as your customers' equipment is delivered. DSO Days Sale Outstanding. 

Hear from our sales leadership about how GreatAmerica can help you boost your sales.

Top Companies Trust their financing program to GreatAmerica

Industry Insights

Rental Financing


Rentals are an essential piece of the construction and industrial industry, providing support for infrastructure development, real estate projects, and various other endeavors. As hubs for equipment and machinery, they offer solutions for high upfront purchase prices while getting contractors and builders what they need to get the job done. Bill Johnson, Vice President of Sales and Marketing at GreatAmerica Financial Services, discusses the rental industry. 

In 2023, the construction and industrial rental yard industry had a record year with revenue of $71.5 billion. Now is a very exciting time to be involved in rentals as we are seeing a renewed focus on infrastructure spending and the expansion of construction projects. Rentals are a great solution for those companies investing in expansion without the cost burden of purchasing equipment for limited use. Renting equipment instead of buying or financing is a viable option for many. It is a cost-effective solution that allows builders and contractors to access updated equipment that they may not normally have.

A Look Ahead 

One of the key elements that make construction and industrial rentals successful is their flexibility in accommodating the equipment needs of their customers. With rental options ranging from one month to ten months, businesses and individuals can find solutions that fit their unique needs. Going forward, rentals will continue to offer this level of flexibility to their customers, including by-the-hour rental options.

Emerging technologies have the potential to make a big impact in the rental industry. Innovations in technology, such as telematics and IoT, have the potential to enhance the efficiency, safety, and monitoring in construction and attract more people to rental solutions. As these technologies continue to evolve,  they will play an increasingly important role in shaping the rental landscape over the next 5 to 10 years.

Rental continues to play an important role in construction and industrial markets, providing cost-effective solutions for businesses and individuals who require equipment for a limited time. With the increase in infrastructure spending and the expansion of construction projects, the rental industry is expected to continue growing in the coming years. To remain successful, construction and industrial rental must focus on delivering exceptional customer service and adapt to emerging technologies in an effort to enhance their offerings. Overall, the future of the construction and industrial rental industry looks promising, and we can expect to see more innovation and growth in the years to come.

Industry Organizations and Events

We participate in these organizations and events in support of our OEM and Manufacturer relationships.

Get Started Financing With GreatAmerica


Need financing, but don't know where to start? Check out our process video that walks you through building a relationship with GreatAmerica! 

Write Your Success Story with Us

"GreatAmerica has their act together. When you call, you know someone will answer, and when you hang up, you know it's going to get done."

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Tom Curry, President Carolina Construction Supply LLC

Equipment Finance Solutions for Canada

GreatCanada Financial Services, Inc. is a subsidiary of GreatAmerica Financial Services, Inc.

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Boost Your Sales with Effective Financing

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